12 Comments
User's avatar
MORAL FI₿ER's avatar

You nailed the thing most people never see. Revenue is vanity, margin is sanity. Nobody prices in the stress. Complexity builds a machine that ends up owning you back.

Christiana | Her Growth Era's avatar

Thank you for this really valuable piece,as someone new to the digital marketing space,I love the idea of owning a one person empire .

Nicholas Rhodes's avatar

What are we all gonna do with all that money?!

Naina Chaturvedi's avatar

Nice one. Great to connect with you. 

I write about Deep System design,Engineering, tech, how to build things in tech at a deeper level, AI/ML inference, Benchmarks, LLMs and How to Quants, please checkout some of my posts ( more than 370000 reads)  -

https://howtosystemdesigneverything.substack.com/

https://aiinferenceandoptimizations.substack.com/

[Important AI Inference Pulse #4] KV Cache: The One Piece of Memory That Can Eat an Entire Expensive Chip — Just By Remembering- How It Actually Works

https://aiinferenceandoptimizations.substack.com/p/important-ai-inference-pulse-4-kv?r=14q3sp

[Bookmark : Most Important] Top System Design and Engineering Post Mortem Weekly Round Up : https://howtosystemdesigneverything.substack.com/p/bookmark-most-important-top-system?r=14q3sp&utm_campaign=post-expanded-share&utm_medium=web

Paul Thomas's avatar

Fantastic Article Pascal some many good pointers im working on most of these need to get my life back

The PersonalWealthOS Journal's avatar

Hey Pascal. Wayne here. Just starting my Substack journey and wanted to say I appreciate your pursuit of our common mission. It's particularly valuable in times such as these. Thanks for the opportunity to connect. I look forward to your insights and to our mutual growth.

Stacey Shrout's avatar

Yes! I say it all the time bigger is not always better.

Humaneering³'s avatar

You’ve described my dream-a one person empire , with knowledge to share- and you didn’t even mention the “colleagues” who are waiting for you to fail

Enjoyed reading that

BoomRun HooQ's avatar

Revenue being the most misleading number in business, versus what you actually keep, reframes a comparison I've made against bigger operations more times than I'd like to admit. Smaller and yours turns out to be a very different equation than smaller and someone else's.

Naūno's avatar

Yeah,build a one-person empire using some big tech ai so that big tech ai can steal your idea and make it a feature in its next version. Go on, genius

Fabio Caipirinha's avatar

Thank you for this. The point about complexity really stayed with me.

A creator business should not just make money. It should protect the freedom, energy, and judgment that made the creator start in the first place.

Low complexity may be the real luxury.